Feedback from Visit Wales March 12 promotion

Visit Wales's March to June 2012 promotional campaign included direct mail, a TV campaign, three e-bulletin shots on 9^th March, 22^nd and 29^th March, online and facebook updates with news feeds and dedicated campaign webpages. Carmarthenshire County Council paid Visit Wales to ensure Carmarthenshire was featured on all promotional material with 5,500 requets generated for the Carmarthenshire main area guide
Three creative versions were created focusing on families, couples and the generic market and the campaign was aimed to reach regions of the Midlands and London plus niche target market it ran from 6^th – 31^st March, 2,751,000 were printed for UK and 245,000 for Irish markets. The following media titles targeted:

100,000 into Guardian Newspaper (Midlands / London), 100,000 into the Independent Newspaper (South), 200,000 into Times Newspaper (London), 200,000 in Telegraph, 250,000 in Sunday Telegraph, 200,000 in Daily Mail Weekend, 200,000 in Mail on Sunday, 285,000 in Civil Service Motoring Association, 250,00 in RHS The Garden magazine, 250,000 in Heritage Today, 200,000 in Caravan Club magazine, 200,000 in Your M&S magazine, 200,000 in Waitrose, 66,000 in Lonely Planet magazine, 100,000 in Irish Times newspaper and 145,000 in the Irish Independent newspaper