Tourism website reaches One million hits

The official visitor website for Carmarthenshire http://www.discovercarmarthenshire.com/ reached the one million hits milestone on Sunday 22nd July 2012. Managed in-house by the County Council, the website is the "hub" for all of the promotional activities carried out as well as being the point of call for all of the County Council facilities such as Pembrey Country Park, Millennium Coastal Park, countryside and events. Make sure you get your event, facility or location listed by emailing marketing@carmarthenshire.gov.uk or if you would like to ask us questions on analytics, increasing links, which text we use etc, we would be pleased to assist.

Download August 2012 Events free now

Ensure your guests know what events are on in August when they staying in Carmarthenshire by  downloading the County Council's new monthly "What's On" PDF which is available at the following link. (To print, open the link, right click, and select the print option)

The what's on and events pages on http://www.discovercarmarthenshire.com/ are among the top two most visited pages of the website and are updated daily with a comprehensive listing. http://www.discovercarmarthenshire.com/whats-on/events/August-2012-Events.pdf

Please check new Bedroom Browser packs

URGENT ALL ATTRACTIONS AND ACCOMMODATION PROVIDERS
Carmarthenshire County Council is now at draft stage for the initial print run of inserts for the new Carmarthenshire bedroom browser and would appreciate your feedback. The information on the County has been provided by some many people so thank you.
    
The aim is to ensure that visitors can gain information in their chosen accommodation (each hotel room, each static caravan, each guesthouse and to hand out to each touring caravan pitch) that will add value to their trip to Carmarthenshire. Leaflets may well be available elsewhere on the facility but if like me you have 2 young children and a wife that takes ages to get ready, having attractive information in the room I am staying is much more convenient and more effective. 10,000 fully branded binder files have been purchased in 2 separate sizes so please let us know how many you need to start with. As more products (like trails and walks and cafes) are sent through, we shall then put them on the website for you to choose whether you would like them for your own bedroom browser packs.

The Welsh version is currently being translated, and will appear on the other side of the English.  We are lacking some images so if you have some available that will enhance the text please can you send images or feedback to marketing@carmarthenshire.gov.uk

http://www.discovercarmarthenshire.com/browser/1964_A5_Bedroom_Browser_E.pdf
http://www.discovercarmarthenshire.com/browser/1964_A5_Bedroom_Browser_G.pdf
http://www.discovercarmarthenshire.com/browser/1964_A5_Bedroom_Browser_N.pdf
http://www.discovercarmarthenshire.com/browser/1964_A5_Bedroom_Browser_S.pdf
http://www.discovercarmarthenshire.com/browser/1964_A5_Bedroom_Browser_W.pdf

Meet the County Council - Hywel Davies

Carmarthenshire County Council has 9,500 employees that work in over 100 different services & one of these is Marketing & Tourism Development officer, Hywel Davies.

Carmarthenshire born & bred, Hywel has worked for the Economic Development Division of Carmarthenshire County Council for over eight years. Previous to this Hywel had roles with Walt Disney World in Florida as a cultural representative for Wales, the Museum of Welsh life at St Fagans), Chessington World of Adventures, HSBC as well as the National Botanic Garden of Wales. Not content to put his feet up when finishing with the County council, Hywel and his Sister are currently developing a 25 pitch Touring Caravan site in Llangennech on the outskirts of Llanelli. 

Fluent in Welsh, ultra passionate for Carmarthenshire, Hywel's role within the Marketing & Tourism section encompasses being the first point fo call for businesses set up, finding financial support avenues, networking contacts, market research and other specialist tourism campaigns. Contact Hywel via hydavies@carmarthenshire.gov.uk

On-line advertising opportunities now for official tourism website

Discover Carmarthenshire is the official destination website for the county of Carmarthenshire, managed and run by the Carmarthenshire County Council’s Marketing & Tourism Team, responsible for promoting Carmarthenshire to the rest of Great Britain and the world beyond. The website acts as a hub for tourism in Carmarthenshire and its aim is simple - to increase the number of visitors to Carmarthenshire by promoting the county as a year-round destination for business or leisure. Discovercarmarthenshire.com enjoys on average 16,000 unique visitors each month and is supported by the marketing and PR activity of Carmarthenshire County Council.

For less than £1 a day, you can promote your business so for availability, costs and options please contact Louise Rozhon via marketing@carmarthenshire.gov.uk

Feedback from Visit Wales March 12 promotion

Visit Wales's March to June 2012 promotional campaign included direct mail, a TV campaign, three e-bulletin shots on 9^th March, 22^nd and 29^th March, online and facebook updates with news feeds and dedicated campaign webpages. Carmarthenshire County Council paid Visit Wales to ensure Carmarthenshire was featured on all promotional material with 5,500 requets generated for the Carmarthenshire main area guide
Three creative versions were created focusing on families, couples and the generic market and the campaign was aimed to reach regions of the Midlands and London plus niche target market it ran from 6^th – 31^st March, 2,751,000 were printed for UK and 245,000 for Irish markets. The following media titles targeted:

100,000 into Guardian Newspaper (Midlands / London), 100,000 into the Independent Newspaper (South), 200,000 into Times Newspaper (London), 200,000 in Telegraph, 250,000 in Sunday Telegraph, 200,000 in Daily Mail Weekend, 200,000 in Mail on Sunday, 285,000 in Civil Service Motoring Association, 250,00 in RHS The Garden magazine, 250,000 in Heritage Today, 200,000 in Caravan Club magazine, 200,000 in Your M&S magazine, 200,000 in Waitrose, 66,000 in Lonely Planet magazine, 100,000 in Irish Times newspaper and 145,000 in the Irish Independent newspaper