Carmarthenshire "Pub of the Week" campaign

It has perplexed us for some months how to best incorporate and then channel Carmarthenshire’s diverse range of pubs into helping to get 1) visitors to Carmarthenshire & 2) making sure visitors get the experience they desire when they are actually here. From June 2012, the County Council is funding a new promotion with Radio Carmarthenshire and Scarlet FM to identify pubs from across the whole of Carmarthenshire that can become “Carmarthenshire Pub of the Week” which will give them free on-air promotion, inclusion in the pubs / food drink feature on www.discovercarmarthenshire.com and other leaflets and tourism promotions as well as communication to the County Council’s 9,500 employees. Each pub will be reviewed beforehand based on set criteria and their willingness to become proactive parts of the tourism offering in their areas. If you would like further information on this promotion, please contact Huw Parsons via marketing@carmarthenshire.gov.uk