Summer heatwave starts with Carmarthenshire BBQ week 2012

Attract some of Carmarthenshire’s 186,000 residents and three million visitors by taking part in Carmarthenshire’s first ever BBQ Week. Running throughout June’s Whitsun Half Term holiday and taking in the 2 bank holiday days for The Queens Jubilee, this promotion will launch the key summer tourism period. Aim is to increase visitor experience in our key school holiday period for both visitors and residents. There is a huge Promotional Campaign in place financed by the County Council including monthly newsletters, 3,000 x 30second radio adverts booked for Radio Carmarthenshire, Scarlet FM, Radio Pembrokeshire, Radio Ceredigion & Swansea Bay Radio, 70,000 promotional supplements printed in local newspapers, Roadside banners and specialist public relations support. Want to get involved? To receive a pack with further information contact the County Council’s Marketing & Tourism section (Marketing@carmarthenshire.gov.uk / 01267 231 557) www.discovercarmarthenshire.com