Thursday, 29 November 2012

2013 Bedroom Browsers

The 2013 Bedroom browsers can now be seen on line To view your area click on the sections below
Map / Contacts
North
South
East
West
These are currently being  distributed throughout the county, from large hotels, through to B&Bs. 
The packs can also be collected from Castle House in Carmarthen.
If you wish to have further information please contact us on Marketing@carmarthenshire.gov.uk or call Michelle on 01554 744376

Bellach, mae modd cael golwg ar Lyfryn Llofft 2013 ar lein. I weld eich ardal cliciwch ar yr adrannau isod
Mae'r llyfrynnau hyn yn cael eu hanfon i bob rhan o'r sir - i westai mawr ac i lety gwely a brecwast. Hefyd, gellir codi'r pecynnau o Dy'r Castell, Caerfyrddin.
Os hoffech gael rhagor o wybodaeth, cysylltwch â ni drwy e-bostio Marketing@sirgar.gov.uk neu ffonio Michelle (01554 744376)

Monday, 26 November 2012

Visit Wales Spring Campaign

Discover Carmarthenshire are pleased to inform you that we have once again bought into the Visit Wales Spring campaign. The budget for the Spring Campaign is £1,750 000.00. The Visit Wales UK & Ireland spring campaign 2013 will target ABC1 couples, aged 45+.  The campaign will present Welsh couples sharing beautiful places and experiences in Wales that have a special significance for them.  The couples will begin to reveal new, surprising, scenic and stylish tourism products under the following themes:
    • Historic sites, stately homes and gardens
    • Art galleries and culture
    • Wellbeing and spas
    • Food and wine
    • Walking, coast and national parks

Visit Wales’ overall targets for the UK/Ireland campaign period January – March 2013 are as follows:
·         128,000 campaign responses
·         240,000 engagements
Marketing activity
·         TV advertising will be undertaken Jan – Mar 2013,
·         A direct mail campaign will be undertaken targeting 400,000 on the Visit Wales database, distribution for this direct mail piece will coincide with the last wave of TV advertising in January
2 versions of the direct mail will be created: one with a family focus and one with a couples focus, Carmarthenshire will be using the following messages to target visitors:-
Carmarthenshire – Carmarthen Bay to the Brecon Beacons
Couples: Short break? Boutique Hotel in Brecon Beacons, log pod in Llandeilo, Coach house in Carmarthen, a prince’s bed in Llandovery, Dylan’s Laugharne

Family: Left is 58 km of Carmarthen Bay & beaches galore, right is the Brecon Beacons. In between: 12 bustling towns to explore.

·         225,000 e newsletters will be sent to the Visit Wales database 2 versions to be created: one with a family focus and one for couples. These may be further segmented to audience areas with two broadcasts planned – regional content could then be split to cover the North and South.
·         Inserts in specialist titles and national press are still being worked on the final Media plan as soon as we have this information we will communicate it with you

December events list for 2012.

Ensure your guests know what events are on in December, by  downloading the County Council's monthly "What's On" PDF which is available on the link below. (To print, open the link, right click, and select the print option)


The what's on and events pages on http://www.discovercarmarthenshire.com/ are among the top two most visited pages of the website and are updated daily with a comprehensive listing.

Wednesday, 14 November 2012

Tourism businesses in Carmarthenshire are being encouraged to go green

Tourism businesses in Carmarthenshire are being encouraged to go green – and more than 40 have already answered the call.

Carmarthenshire County Council’s marketing and tourism section has joined forces with  Carbon Trust Wales to run an energy reduction project.
Council marketing and tourism development officer Hywel Davies said: “We are working with  Carbon Trust Wales to help reduce Carmarthenshire tourism businesses carbon footprint, and we have signed up 43 businesses to join in this pilot.”

They will work with the businesses to reduce their carbon emissions which will benefit the environment and also benefit the businesses through reduced energy bills.

Carbon Trust Wales innovation manager , Karen Griffiths said: “Other benefits of saving energy include: improved reputation as a green tourism business; managing rising energy costs; reduced maintenance costs; improved controls and potentially improved grading. This project will endeavour to increase knowledge of new technologies and provide insight into available grants and funds.”

During this month the businesses will be visited for an on-site survey looking at a range of areas including heating systems, lighting, cooling and appliances. Following the survey they will be presented with an action plan outlining improvements that can be made.

By the middle of December they will receive a full report on how the opportunities outlined within the action plan can be delivered as well as information on the business case for implementing changes.

All participating organisations will be invited to the Carmarthenshire Tourism Summit in February 2013 to share their findings from the project. Carbon Trust Wales will then also advise on establishing support on an on-going basis.

The council’s executive board member for regeneration and leisure Cllr Meryl Gravell said: “I’m delighted that we are working with the Carbon Trust Wales to safeguard the environment and at the same time boost local tourism businesses by helping them to keep their costs down.”

Wednesday, 7 November 2012

£50,000 offered under the "Go Project"

WRAP Cymru has just launched its new package of support to help venues and event organisers introduce recycling facilities for their visitors. The Recycle on the Go project offers grants of up to £50,000 towards the cost of recycling equipment, plus consultancy support to help businesses choose the right solutions for them.

A wide range of private, public and third sector organisations will be able to apply for funding, including sports and leisure venues, transport hubs, shopping centres and colleges. In addition, WRAP Cymru has published new technical and communications guidance plus communications templates; these are available for free download at www.wrapcymru.org.uk/rotgwales – where you’ll also find lots of other useful information. Please note that Welsh language versions of the guidance and templates are available, and will be added to the site very soon.

If you’d like to know more please get in touch with Ruth Llewellyn on
Direct         02920 448090
Mobile        07817 648650
Email          ruth.llewellyn@wrap.org.uk             
Website      www.wrap.org.uk

Laugharne Video by Visit wales and the Telegraph

The video on the link below is due to a Visit Wales partnership with the Telegraph this autumn. The partnership is an element of Visit Wales' autumn campaign for the UK and Ireland.

The focus of the partnership is a microsite hosted on Telegraph.co.uk. Across an eight week period, the Telegraph has been adding articles, itineraries, picture galleries and short films about different regions in Wales this autumn, highlighting what's available for people to experience and enjoy on a short break. The themes covered are heritage and history, art and culture, walking and wellbeing.

To view this video go to the following link

Monday, 5 November 2012

Free Internet Access at Tourist Information Centres accross Carmarthenshire.

Three teams up with Visit Wales to give visitors to Carmarthen and Llandovery TIC more than one hundred and fifty thousand megabytes of mobile Internet  

24 Visit Wales Tourist Information Centres to benefit from scheme to connect holiday-makers
October, 2012: Mobile network Three today teamed up with Visit Wales to give more than one hundred and fifty thousand megabytes of Mobile Internet to tourists visiting the Carmarthenshire region over the next year. The initiative, part of Three’s Rural Broadband Working Group, aims to provide anyone who visits the local Tourist Information Centre in Carmarthen or Llandovery with free Internet access through their smartphone or tablet.   
The aim of the partnership is to allow visitors to search for holiday information in an area where they might not have a connection, or where they would otherwise incur expensive data roaming charges.  Visitors will also be able to keep in contact with their loved ones using email, social networks or other Internet communications services whilst visiting the Tourist Information Centre. 
Three will be providing each Tourist Information Centre with a MiFi device and 15GB of data per month, enough to browse 15,000 web pages, make 60 hours of Skype calls and send around 75,000 emails. The award-winning MiFi devices are enabled with the latest HSPA+ technology, which provides a much faster mobile Internet experience.
‘Pop Up’ Tourist Information Centres will also benefit from the scheme and will now be able to connect their iPad/laptop via the MiFi device when out and about on foot at local events, bringing the benefits of the internet to visitors direct.
Manager of Carmarthen TIC, Lowri Jones, said:
“Thanks to this initiative our experienced and locally knowledgeable staff will be able to help inspire visitors by directing them to online films of local attractions, as well as helping them find information on a wider range of topics, such as downloadable walks and maps. 
Carmarthen TIC also has an iPad so they can show the visitors from their own devices. This project fits well alongside the wider initiatives being run by the Welsh Government to help connect up the remotest parts of rural Wales.
Three’s Director of Corporate Affairs, Hugh Davies said: “We have built a network designed for the Internet and are passionate about using this to help as many people as possible experience the everyday benefits this can bring.   All of us are now so reliant on our smartphones we want to be able to do the things we love to do wherever we are, even when we’re on holiday.”
Welsh Government
The Welsh Government understands the importance of internet connectivity to Wales. In June the First Minister announced a deal to upgrade the fixed internet network for 96% of properties by 2015. Further information on this can be found here: http://wales.gov.uk/newsroom/firstminister/2012/6445517/?lang=en
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Bydd modd i ymwelwyr ddefnyddio cyfleusterau e-bost, safleoedd rhwydweithio cymdeithasol a gwasanaethau eraill sydd ar y we, yn rhad ac am ddim, dan brosiect gan Lywodraeth Cymru.

Mae Croeso Cymru a’r darparwr rhwydwaith, Three, wedi dod ynghyd i ddarparu mynediad i’r rhyngrwyd, yn rhad ac am ddim, yn y canolfannau.
Nod y bartneriaeth yw galluogi ymwelwyr i chwilio am wybodaeth yn ymwneud â gwyliau mewn ardal lle nad oes ganddynt efallai gysylltiad rhyngrwyd neu lle byddent yn  gorfod talu’n ddrud am drawsrwydweithio, oni bai am hyn.


Friday, 2 November 2012

Telegraph & Times Christmas offer

Thank you Sally from Blaenfforest cottage for sending through your Christmas offer and for the feedback below.

"Subject: Blaenfforest Feature in the Times

We received a tremendous amount of interest, as we did previously when we were mentioned in both the Sunday Times and the Sunday Mirror, some time ago.  As a result we have had enquiries regarding vacancies at other times of the year.

I’m always ready to think up an offer or package to fit in with any themes that might be of interest – let me know if you’ve anything in mind and I’ll see what we can come up with!

Best Regards

Sally Jones
Blaenfforest Cottage Holidays
If you wish to be involved in any of our Marketing / Promotional  campaigns please keep looking out for our trade e-mails and blogs. For further information please do not hesitate to contact us on marketing@carmarthenshire.gov.uk

Thursday, 1 November 2012

Carmarthenshire Romantic Holidays and Short Breaks

Do you have a romantic B&B, hotel or self catering property? Do you have any romantic offers? Something to appeal to lovers? Anything special planned for St Dwynwens Day, or Valentines day?
Did you know Carmarthenshire’s Carreg Cennen and Llansteffan Castles were voted two of Britain’s most romantic ruins, by readers of BBC’s Countryfile Magazine last week?  We know they are amazing atmospheric places and we have great beaches and countryside, great for romantic strolls and some of the country’s best restaurants and eateries, all perfect for romantic nights out. 
Let us know if you would like to work with us on a romantic package, email marketing@carmarthenshire.gov.uk